Kindle Matchbook: A Blazing Digital/Print Marriage

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Kindle-MatchbookFrom records to mp3s and photo albums to photo streams, your hard and soft cover books were just another item to be digitalized. Even better, the books you have on your bookshelf can now be coupled with the digital copy.

Amazon’s newly launched program, Kindle Matchbook, has teamed up with publishers and authors to create bundled packages, which allows you to buy the digital version of the books you own or purchase in the future for a discounted price. Amazon states, “For thousands of qualifying books, your past, present, and future print-edition purchases now allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free.”

The service includes over 70,000 book titles from publishers including HarperCollins, Macmillan, Houghton Mifflin Harcourt, Amazon Publishing, Wiley, Chronicle Books, and Marvel, as well as, many independent authors.

By using the Amazon database, readers can search past book order history to see which of their books are available for the Kindle Matchbook version. Kindle promises to continually add more books from more publishers to the database. Russ Grandinetti, Vice President, Kindle Content stated, “MatchBook enrollment has grown from 10,000 to 70,000 titles in just a few weeks and we expect it will keep expanding rapidly in the months ahead.”

Kindle also boasts that the Kindle Matchbook titles will have all of the same features as regularly priced digital books including Whispersync, Popular Highlights, and X-Ray. Kindle users can also use Matchbook using a free app on smart devices such as the iPhone, iPad, Android tablets and phones, PC or Mac.

Although this revolutionary program will allow more people to access digital versions of their books, the question rises, what does this mean for print editions? Will this program encourage more people to buy the print version of their favorite title, with the incentive of it being coupled with an eBook? Or will this program just replace customers existing print libraries with digital versions and wipe out print editions all together? Please share your thoughts in the comments section.

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

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