Zeeshan Zaidi, Ticketmaster

Zeeshan Zaidi, Ticketmaster

Zeeshan Zaidi is the General Manager of Artist Services at Ticketmaster, a division of Live Nation Entertainment, where he works with artists, managers, agents, promoters and labels to help make tours more successful through leveraging Ticketmaster’s marketing reach, data insights, and commerce opportunities. He’s also the lead vocalist, songwriter, guitarist, and founder of alternative rock band The Commuters. (more…)

From Seinfeld to Bieber: How to Engage the Right Celebrity for Your Business?

Celebrity involvement with Celebrities (1)brands and commercial enterprises has become so commonplace that there’s even a buzzword for it: “star-ups.”

From Jay Z and Tidal to Jessica Alba and The Honest Company (not to mention Ashton Kutcher and, well, just about everything!), celebrities love working with companies they resonate with.

But that doesn’t mean getting a celebrity on board is easy. Struggling startups, for example, may not be ready. Even well-funded, established companies should have a meaningful reason to partner with celebrities and be able to offer sufficient cash, equity, or something else that’s meaningful and incentivizes them to want to participate. (more…)

How to Harness Power Like a Celebrity

In the mid-1990s, Apple ran a series of insightful ads entitled “Power Is,” featuring several celebrities describing what power meant to them.

Spike Lee said power is succeeding when the odds are against you and you have a constant desire to learn. George Clinton, on the other hand, shared that power is the ability to motivate, communicate, and reinvent yourself. Marlee Matlin described power as having confidence, no limits, and the freedom of expression.

#911 KELLI 2Simply by their celebrity status, all these people have a certain amount of power–a power to live how they want, influence others’ perspectives, and motivate people to take action. Of course, this power has its downside. How would you like your every move publicly dissected? But if celebrities treat that reality with respect and use it to uplift, inspire, and encourage others, then they can make a real difference–as well as a profit from their brand and their reach.

The question is: How do everyday people–specifically entrepreneurs–obtain this power?

While there is such a thing as “overnight success,” most celebrities work hard over a long period of time to reach their powerful status. Here are three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them:

1. Build Your Tribe

Who you align yourself with affects your values, reputation, success, and often your financial well-being. Most success stories involve individuals surrounded by people they trust who share their values and genuinely have their best interests at heart.

Take Oprah Winfrey, for example. She has had consistent support from incredibly loyal staff, close friends, and colleagues who have stood by her for decades. Personally, she’s benefitted tremendously from the mentor relationship she enjoyed with the late Dr. Maya Angelou, as well as from her long-time partner, Stedman Graham, and her best friend, Gayle King.

Jimmy Iovine and Dr. Dre’s business partnership with Beats is another great example of a professional relationship that was mutually beneficial. Beats proved to be highly profitable for both of them in its recent sale to Apple–something that may have been more challenging to do if not for the power of their partnership.

2. Pursue New Ventures

If you’ve had success as an entrepreneur once, you already know how to make something from nothing. Now, you have the ability to take your experience, resources, and prominence to create new businesses that fulfill a lifelong dream or generate revenue streams for a cause–or both.

Actor Paul Newman founded Newman’s Own in 1982 with pal A.E. Hotchner after his homemade salad dressing became a hit with friends. The company’s offerings have expanded, but always with the purpose of donating all proceeds to charities. To date, the amount contributed has surpassed $300 million.

Among other entrepreneurial endeavors, Sandra Bullock opened the eco-friendly Austin, Tex.-based Bess Bistro. She must love this pursuit because she was involved in every detail of making it come together.

3. Explore Other Interests

If you look at most celebrities’ rsums, you’ll notice a large number of multihyphenates–people with multiple job titles. It’s rare to truly excel in a number of areas, but many talented people who work hard can do it. Don’t feel like you have to stay in one industry or skill set. Branching out can often create multiple sources of income and fulfillment.

Take Beyonce Knowles, for example. She doesn’t stop with music–she’s built a business empire endorsing companies like H&M, creating a line of fragrances, and heading up a successful clothing company. It’s no wonder she topped the Forbes Celebrity 100 list.

You should also use a variety of tactics to engage with your audience via social networking. It’s what Hillary Clinton calls “smart power” (i.e., finding ways to connect with people so they can then influence their governments). While Clinton’s celebrity status often distracts from her work, she’s excellent at using her power to engage and empower youth, women, and entrepreneurs as she works toward change.

You may not be a “celebrity” to the general public, but if you’re successful in your field, there are likely a number of people who know who you are. As your recognition grows, the number of people you influence will increase. In all of these cases, the celebs referenced have used their power and influence to make a difference in a way that allows them to invest their heart, soul, energy, passion, time, and even money into something they love. That’s real power.

What will you do with your power?

This article was previously published in Inc.com

To your best success,

Kelli Richards, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries http://bit.ly/AllAccessPodcastSeries (Priceless)

 

 

 

4 Things You Can Do to Personalize Your Brand Like the Celebs

“This article was originally posted in the Huff Post Business”

Between Google and social media, it’s become simultaneously easier and more difficult than ever to maintain your brand image. With a few keystrokes, anyone can learn just about anything about you. On the other hand, if you can cultivate what your audience will find, you can influence your brand image and how others perceive you.

Screen Shot 2014-12-10 at 10.33.53 AMWhether you’re seeking a career change, a promotion, or new clients, this is a powerful tool, and perhaps no one knows this better than A-list celebrities.

Control Your Image Like a Pro

The most successful celebrities know that getting their name out there is about more than just being seen. It’s about imparting a personalized concept of who they are.
If you want to brand yourself like the stars, focus on these four tactics:

  1. Use media to your advantage. Whether that means effectively utilizing social media, public speaking, or establishing your brand’s platform by publishing articles and books, you need to become known and trusted as a thought leader. Leverage media to give people a sense of who you are, what you stand for, and what you’re doing to change the world. Don’t be a best-kept secret!
  2. Be authentic. Celebrities who express their fears and vulnerabilities honestly are more likely to create tighter bonds with their audiences. Think of when Princess Diana expressed her sadness over her crumbling marriage on global television or how Roger Ebert continued his work while visibly battling a crippling disease. When celebrities show they’re human, they’re much more relatable.
  3. Craft the image you want others to perceive about you. By consistently sharing your thoughts and message, you have more influence over what others think of you than you realize. Decide how you want to be perceived, then maintain a consistent tone and presence in your marketplace.
  4. Take a stand. Think of Matt Damon’s clean water advocacy or Angelina Jolie’s involvement with the U.N. Nearly all celebrities have causes they’re committed to, and their public advocacy galvanizes others to take action. By taking a position on something that matters to you, you extend your brand and image leaps and bounds in showing people who you are, what you stand for, and what you’re committed to.

Build Your Team

As a business professional, you have a lot on your plate, so how do you find the time and focus to accomplish all this? The trick is building a support system. Depending on your goals, include any (or all) of the following people on your team:

  • Social media strategist/publicist: This is someone with whom you can discuss how you want to be presented and who will help co-create your brand. She’ll provide feedback and develop strategies for shaping your image online and off.
  • Trusted advisor/mentor: Connect with someone who can help you identify your authentic self to ensure you’re living in alignment with your values. Ideally, this is someone who’s walked in your shoes. This will help you remain consistent, authentic, inspiring, and powerful when expressing yourself.
  • Visual artists: Whether this means photographers, videographers, or graphics and web designers, it’s important to include people who are skilled at crafting a digital persona that’s consistent with what you want to project to the world about you and your contributions.
  • Personal stylist/image consultant: It’s helpful to hire someone who can pay attention to your physical persona to ensure it highlights your best attributes in professional and social contexts.
  • Colleagues, friends, and family: Never forget the people who know you best. They’re your
  • cheerleaders and evangelists — always on hand for support and reinforcement.

With the right support team and tactics, you’ll be equipped with everything you need to blur the lines between business professional and business celebrity. Consider Richard Branson. Between his commitment to espousing pro-employee ethics, his authenticity, and his carefully crafted brand image, he’s known and lauded as much more than a successful businessman. He’s someone we admire as a thought leader and values-driven global ambassador who lives his passion and gives back to others.
In a world where brand, image, and reputation are key professional attributes, it’s critical for any professional to manage how she appears — whether that’s online or off. So get to work building your image and sharing your ideas. A whole new level of success awaits.

A highly sought-after consultant, super connector, trusted advisor, celebrity wrangler, and thought leader, Kelli Richards is the CEO of The All Access Group. She facilitates strategic business opportunities in digital distribution among innovative technology companies, talent and media companies, and brands to foster new revenue streams and deliver compelling consumer experiences. As a trusted advisor, she transforms the quality of people’s lives. Kelli is also the author of the bestselling e-book “The Magic and Moxie of Apple: An Insider’s View.”

Until next time,

 

Kelli Richards, CEO of The All Access Group.

The right mentor will also have the right CONNECTIONS to move any effort forward.  Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

How to Harness Power Like a Celebrity.

Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them.

In the mid-1990s, Apple ran a series of insightful ads entitled “Power Is,” featuring several celebrities describing what power meant to them.

Spike Lee said power is succeeding when the odds are against you and you have a constant desire to learn. George Clinton, on the other hand, shared that power is the ability to motivate, communicate, and reinvent you. Marlee Matlin described power as having confidence, no limits, and the freedom of expression.

Simply by their celebrity status, all these people have a certain amount of power–a power to live how they want, influence others’ perspectives, and motivate people to take action. Of course, this power has its downside. How would you like your every move publicly dissected? But if celebrities treat that reality with respect and use it to uplift, inspire, and encourage others, then they can make a real difference–as well as a profit from their brand and their reach.

The question is: How do everyday people–specifically entrepreneurs–obtain this power?

While there is such a thing as “overnight success,” most celebrities work hard over a long period of time to reach their powerful status. Here are three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them:

1. Build Your Tribe

Who you align yourself with affects your values, reputation, success, and often your financial well-being. Most success stories involve individuals surrounded by people they trust who share their values and genuinely have their best interests at heart.

Take Oprah Winfrey, for example. She has had consistent support from incredibly loyal staff, close friends, and colleagues who have stood by her for decades. Personally, she’s benefitted tremendously from the mentor relationship she enjoyed with the late Dr. Maya Angelou, as well as from her long-time partner, Stedman Graham, and her best friend, Gayle King.

Jimmy Iovine and Dr. Dre’s business partnership with Beats is another great example of a professional relationship that was mutually beneficial. Beats proved to be highly profitable for both of them in its recent sale to Apple–something that may have been more challenging to do if not for the power of their partnership.

2. Pursue New Ventures 

If you’ve had success as an entrepreneur once, you already know how to make something from nothing. Now, you have the ability to take your experience, resources, and prominence to create new businesses that fulfill a lifelong dream or generate revenue streams for a cause–or both.

Actor Paul Newman founded Newman’s Own in 1982 with pal A.E. Hotchner after his homemade salad dressing became a hit with friends. The company’s offerings have expanded, but always with the purpose of donating all proceeds to charities. To date, the amount contributed has surpassed $300 million.

Among other entrepreneurial endeavors, Sandra Bullock opened the eco-friendly Austin, Tex.-based Bess Bistro. She must love this pursuit because she was involved in every detail of making it come together. 

3. Explore Other Interests

If you look at most celebrities’ resumes, you’ll notice a large number of multihyphenates–people with multiple job titles. It’s rare to truly excel in a number of areas, but many talented people who work hard can do it. Don’t feel like you have to stay in one industry or skill set. Branching out can often create multiple sources of income and fulfillment.

Take Beyoncé Knowles, for example. She doesn’t stop with music–she’s built a business empire endorsing companies like H&M, creating a line of fragrances, and heading up a successful clothing company. It’s no wonder she topped the Forbes Celebrity 100 list.

You should also use a variety of tactics to engage with your audience via social networking. It’s what Hillary Clinton calls “smart power” (i.e., finding ways to connect with people so they can then influence their governments). While Clinton’s celebrity status often distracts from her work, she’s excellent at using her power to engage and empower youth, women, and entrepreneurs as she works toward change.

You may not be a “celebrity” to the general public, but if you’re successful in your field, there are likely a number of people who know who you are. As your recognition grows, the number of people you influence will increase. In all of these cases, the celebs referenced have used their power and influence to make a difference in a way that allows them to invest their heart, soul, energy, passion, time, and even money into something they love. That’s real power.

What will you do with your power?

Until next time,

Kelli Richards, CEO of The All Access Group.

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

 

The right mentor will also have the right CONNECTIONS to move any effort forward.  Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

 

 

Star-Struck: Tapping into the Power of a Celebrity Speaker

ID-100261899Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.

A well-chosen, well-prepared celebrity speaker can infuse your event’s atmosphere with a sense of excitement. And a celebrity who’s informed, articulate, inspiring, and entertaining guarantees an unforgettable impression.

Choosing the Right Fit

Looking to engage a celebrity for your event? Rule one: don’t get star-struck.

Just because you can score a celebrity speaker — or you’re a big fan personally — doesn’t mean that person is right for your event. In fact, you should consider celebrity speakers exactly the way you’d consider any other kind of speaker: Do their presence, skill set, and expertise fit? And, more importantly, are they relevant to your audience?

By hiring someone who’s the wrong fit, you’re courting disaster. Accidentally offensive jokes, mismatched humor, or a lack of industry knowledge could easily backfire. There’s also simply the awkwardness of a brand clash. You wouldn’t hire Kid Rock to speak at a Lexus engagement, right?

Poor celebrity partnerships can also damage both your company’s and the speaker’s reputation. Paula Deen spoke on behalf of the diabetes medication Victoza, even though she was still cooking incredibly high-fat foods on her television show. The media went haywire with a barrage of negative press aimed at both parties.

Before hiring a speaker, check out your celebrity’s reputation, experience, and expertise — and trust your own instincts. Do your homework. Does it feel right? Find a fit that’s authentic, seamless, and comfortable for both the speaker and your audience.

How Much Is Too Much to Pay?

Beyond finding the perfect fit, there’s another facet to consider when hiring a celebrity speaker: Star power comes with a price. A celebrity’s speaking fee is based on popularity and demand, and those rates can range from four to seven figures, depending on the celebrity and what he or she is being asked to do (e.g., speaking versus performing).

You shouldn’t sacrifice the quality of your event to book a single A-list act. So what is a reasonable amount of money to drop on speaking fees? It depends on your budget, your audience, and your brand.

Apple’s iTunes Festival featured big names like Lady Gaga, Justin Timberlake, Katy Perry, and Elton John. How did Apple justify 30 days of A-list entertainers when they gave away the event tickets for free? Twenty million people registered to attend the live stream, which meant Apple had the opportunity to get its brand in front of a crowd roughly the size of Beijing. That’s the kind of exposure money can’t buy.

Creating a Lasting Impression

Often, this decision boils down to one simple question: Is it worth it? You have to keep in mind the goals of your event, understand your audience’s needs, and recognize what will truly “wow” them. You might not get a hard-and-fast financial return to cover this investment, but you’re paying to create a powerful and memorable experience, and that’s hard to quantify.

Good celebrity speakers inspire action, instill confidence, and invigorate your audience. And, most importantly, they help shape events that attendees will remember. With the right celebrity partnership, you’ll create an impression that lasts for years to come.

Creating a memorable experience pays off for you, your event, your product, and your celebrity speaker. By identifying a great-fitting match and paying an amount that will still pay you dividends, your company can host an event that becomes “can’t-miss” — and is talked about for years to come. That’s the kind of ROI you can’t pay for.

Until next time,

 

Kelli Richards, CEO of The All Access Group.

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

 

The right mentor will also have the right CONNECTIONS to move any effort forward.  Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

 

 

 

Personal Glimpses of a Comet: Comic Genius Robin Williams

Screen Shot 2014-08-23 at 4.05.07 PMSometimes there are people who touch our lives in brief glimpses – and those encounters are so magical that we hold onto them and look forward to the next one over and over.  They’re friends of friends or colleagues we bump into at events or meetings or random connections where it seems serendipity is at work.

Robin Williams was one of those people for me. I was the talent producer of the BAMMIES (Awards) in San Francisco for nearly 20 years, and was fortunate to have the chance to work with Robin as a presenter a couple of times during my tenure.  Each time without fail, as tensions ran high in production (which they do at live events, no matter how well prepared you are), Robin would be there, working his magic backstage, making everyone laugh and lightening things up for us – as well as for the other presenters and performers.

And our paths would cross that way for many years through different circumstances.  When he was shooting, “What Dreams May Come,” I’d hear regular stories of his antics from my good friends Michael Van Himbergen and Jeff Diamond, who were part of the visual effects team. (The film won numerous awards for visual effects by the way, including an Oscar.)

And the connections continued.  As recently as last year, I was approached by Robin’s team to lend my “super-connector” expertise to help source potential buyers for his home in Napa from within my network.  Unfortunately we weren’t successful, but the home is a real stunner.

There have been other modest and even indirect glimpses of Robin too – someone recently showed me where Thomas Kincaid, the artist, had painted Robin into a corner of one of his San Francisco paintings; something few would notice or realize was him if no one pointed it out.  He was everywhere it seems.  But again, these are only flashes… the off-stage Robin was probably known only to a handful of very close friends, to his children… for the rest of us, it’s like how a comet flies past us through space.  Like Robin’s work, a fast-moving comet leaves trails everywhere in its wake, timeless.  Nothing really ever fades away completely, does it?

The point I’m making here,ultimately, is to pay attention.  To be sure that we stop and notice the people who whiz past us with comet-like brilliance.  To recognize how much they mean to us, even in brief glimpses.  And to BE that comet whenever we have that opportunity.  In the immortal words of Robin, “You’re only given one little spark of madness. You mustn’t lose it.”

Here’s to Robin … and the rest of his magical journey.

 

Kelli

PS:  Please read my LinkedIn article on Robin Williams here:  http://bit.ly/OnlyTheGoodDieYoung

 

 

Only the Good Die Young: Robin Williams & Other Creative Geniuses Taken Too Soon.

My Tribute published on LinkedIn

Robin Williams

I’ll never forget the first time I met Robin Williams. I was a teenager attending a taping of “Mork & Mindy” on the Paramount Pictures lot. He was incredibly gracious and encouraging to my 16-year-old self with aspirations of working in the entertainment business and making my dent in the universe.

Many years later, I crossed paths with him again when I was driving entertainment initiatives at Apple. He accepted our invitation to participate in a few marketing campaigns, and he even performed for our employees. He was always a delight to work with — no exceptions.

In 2003, Williams supported a fundraiser I helped organize. Through the Chairs That Care initiative, we asked celebrities to design a dining room chair that would be raffled off to support the Habitot Children’s Museum. Appropriately, Williams and his kids designed a chair entitled “Peace.”……….

 

Read the full article published in LinkedIn: http://bit.ly/KRRWTribute

 

And if we’re lucky, we will inspire and change the lives of those we reach, or at least make their days a little brighter along the way. I’m so grateful that we got to experience Williams’ magic and gifts; they touched many of us deeply. Honestly, it feels like losing a dear friend.

 

Until next time,

 

Kelli Richards is the CEO of The All Access Group.  A highly sought-after consultant, mentor, speaker, producer, coach, and author, 

 

I facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences. I’m also the author of the bestselling e-book, “The Magic & Moxie of Apple – An Insider’s View.”

 

 

Annual Allen & Company Sun Valley Conference

Every year since 1983, government officials, media moguls, journalists and technology buffs gather in Sun Valley for the Allen & Company Conference. This year was no difference, boasting names such as Zuckerberg, Buffett, Cook, Gates, Murdoch and Weinstein.

“Allen & Company is a private investment firm formed in 1922, located in New York and London. Allen & Company has advised, helped found and/or invested in numerous companies including BET, InterActiveCorp, Oxygen Media, Discovery Communications, News Corporation, the Coca-Cola Corporation and Google.”

The Allen & Company conference mixes thought-provoking presentations and a laid back mingling for industry leaders to foster relationships. CNBC dubbed the conference the “summer camp for moguls.”

The conference isn’t only fun for moguls though; local businesses thrive from the influx of people the conference brings each year. Sun Valley is known to attract many celebrities, but the Allen & Company Conference brings them in hundreds.

According to an article on MagicValley.com, the highlight of the afternoon was Tim Cook’s presence. Journalists spotted the Apple CEO buying a drink from a vending machine.

Meg Mazzocchi, a local working at The Toy Store was quoted in the MagicValley.com article saying, “You don’t ogle and you don’t intrude and you don’t ask for autographs,” she said. “Just let them enjoy their vacation. I think that’s why Sun Valley is popular.“

For more information about the conference, check out this article on MagicValley.com http://bit.ly/IgDde4

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries http://bit.ly/AllAccessPodcastSeries  (Priceless)

 

Dear HBO, Please Keep ‘Silicon Valley’ Real!!!

Startup life is a hot topic in Hollywood right now. From Joshua Michael Stern’s “Jobs” to the Amazon original series “Betas” there’s an undeniable appeal to life in Silicon Valley for those both inside and outside the startup bubble.

Of course, Hollywood is famous for exaggerating or overlooking important aspects of reality for entertainment purposes, but so far, HBO’s “Silicon Valley” looks promising. Despite the dramatic plotline and startup stereotypes, the show provides a mostly accurate portrayal of entrepreneurial life and may even help demystify some aspects of startup culture.

ID-10014351Can ‘Silicon Valley’ Avoid Hollywood Startup Myths?

“Silicon Valley” follows the lives of near-genius, socially awkward computer programmer Richard Hendrix (played by Thomas Middleditch) and his friends as he attempts to launch his company in the star-studded world of Silicon Valley.

The show was inspired by the real-life experiences of director Mike Judge, who was a Silicon Valley engineer in the ’80s. Living up to his “Office Space” brilliance, Judge carries the mindset of the tech community to the small screen and introduces a number of well-cast (if stereotypical) characters we can all relate to: that bright but socially awkward programmer and the naïve entrepreneur with a lot to learn.

“Silicon Valley” seems like a winner so far, but the question is whether it can avoid falling prey to a lot of the common myths Hollywood likes to perpetuate about startup life.

Myth 1: A good idea automatically equals success.

When all you read about are the multibillion-dollar success stories, it’s easy to think that success is a sure thing if you have a good idea — or that good ideas are immediately rewarded with plentiful funding.

In reality, it’s not that simple. The venture capital world is complicated, and there’s a lot of competition to secure funding of any kind. A good idea needs a good plan, a good team, and a lot of luck. And even with all those things, failure is all too common.

Myth 2: Genius and social skills are mutually exclusive.

In shows like “The Big Bang Theory” bright, technology-obsessed characters are often stereotyped as socially awkward geeks. Or, as we saw in “The Social Network,” brilliance in Hollywood often translates to arrogance, self-importance, or standoffishness on-screen.

While there are plenty of antisocial geniuses, tech shows distort reality. Succeeding in Silicon Valley is not for wallflowers. By and large, entrepreneurs must be bright, motivated, and willing to listen and learn, as well as equipped with good social skills.

Myth 3: It’s easy to put together the perfect team.

Television shows often give the impression that it’s easy to pull together a highly skilled, highly compatible team right off the bat. But in the real world, there’s no casting call for the right skills and the right temperament. The perfect team isn’t just sitting around waiting for your breakthrough. The right people can be challenging to find and motivate to join the team. Your team’s chemistry relies on a combination of referrals, trial and error, and luck.

Shortly into its debut, “Silicon Valley” has done a good job of presenting a microcosm of the real Silicon Valley, especially for first-timers. And it’s popular for a reason: To those outside the startup bubble, it’s a fascinating world with a mysterious way of doing business. Anyone who has spent time in the tech industry will see where Judge gets it right, and anyone who hasn’t will find themselves more informed about the realities of Silicon Valley.

But the truth is that startup life is not particularly glamorous or mysterious. It’s not about fancy campuses or billion-dollar algorithms — it’s about bright, motivated people who work very hard every day to make an impact on the world.

 

Until next time,

Kelli Richards
CEO of The All Access Group, LLC

 

PS, The right mentor should also have the right CONNECTIONS to move you forward. Be sure to ask who they think they can bring to the table around advisorship, possible collaboration and even funding.

 

Originally posted: http://www.forbes.com/sites/85broads/2014/05/06/dear-hbo-please-keep-silicon-valley-real/

4 Unique Gatherings for Thought Leaders in 2014

ID-10093816We live in a rapidly changing world, and it’s not about to slow down in 2014. Here are four exciting events in the coming year that will keep you on the bleeding edge of innovation.

International CES “It’s a lab. A social hub. A marketplace. And a few things they’ve yet to create words for.”

If you thrive on what’s happening at the frontier of consumer technologies, the International CES is where you want to be. Held in Las Vegas every year, it has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. Far more than a tradeshow, CES showcases more than 3,200 exhibitors, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 300 sessions; and more than 152,000 attendees from more than 150 countries. In 2014, will you be one of them?

SXSW Music & Interactive Anyone who gives a damn about music has to make it to SXSW Music at least once in their lives. Now in its 28th year, South By Southwest Music is the largest music festival and leading music industry event in the world, with more than 2,200 official performers and bands playing in more than 100 venues in Austin, TX. By day, attendees explore the future of the music industry through panels, talks, the Trade Show, and Music Gear Expo. By night, enjoy an amazing selection of musical performances from over 2,200 regional, national and international acts.

If you’re more of a technophile, check out SXSW Interactive, an incubator of cutting-edge technologies and digital creativity, featuring five days of presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.

SXSW’s Latest Addition, V2V If you march to the beat of an entrepreneurial drum, SXSW has a spanking new offering just for you. V2V is the newest addition to the SXSW family of events, an extension and re-imagining of the legendary SXSW experience with an emphasis on the creative spark that drives entrepreneurial innovation. This 4-day event brings the startup and venture capital communities together with the creative industries that have helped to make SXSW so special. V2V serves innovators and entrepreneurs from across all the industries at the core of the SXSW Family of events – technology, music, film, fashion, health, education, sustainability, and more – as they learn the skills, make the connections, and find the inspiration to take their ideas and talents to the next level.

IGNITION: Future of Digital If you’re an executive in the world of technology, media, entertainment, investing, finance, or the Internet, you want to be at the annual IGNITION event to explore the emerging business models of digital media.

A major land grab is occurring for the digital consumer, and it’s rapidly disrupting longstanding business models. Mobile and social are reconstituting our media experiences. “Media” no longer encompasses just content, but also commerce, payments, mobility, and platforms. Big data, user content, and cord-cutting, always-on: these are key elements defining the emerging web economy.

At IGNITION you can expect a thrilling discussion of the innovation that matters, who will win, and what you can do to keep ahead.

Hope to see you there!

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries http://bit.ly/AllAccessPodcastSeries

1. International CES – The Global Stage for Innovation

Jan 7-10, 2014 Las Vegas, NV

Register here: https://ces.itnint.com/2014/regonline/RegLogin.aspx

2. SXSW Music, Film & Interactive

March 4-10 Austin Convention Center Austin, TX

Register here: http://sxsw.com/attend

3. SXSW’s Latest Addition, V2V

July 13 – 16, 2014 The Cosmopolitan of Las Vegas Las Vegas, NV

Register here: http://sxswv2v.com/attend

4. IGNITION: Future of Digital #IGNITION2014

November, 2014 New York City

Learn more: http://www.businessinsider.com/event/ignition-2013

 

Kindle Matchbook: A Blazing Digital/Print Marriage

Kindle-MatchbookFrom records to mp3s and photo albums to photo streams, your hard and soft cover books were just another item to be digitalized. Even better, the books you have on your bookshelf can now be coupled with the digital copy.

Amazon’s newly launched program, Kindle Matchbook, has teamed up with publishers and authors to create bundled packages, which allows you to buy the digital version of the books you own or purchase in the future for a discounted price. Amazon states, “For thousands of qualifying books, your past, present, and future print-edition purchases now allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free.”

The service includes over 70,000 book titles from publishers including HarperCollins, Macmillan, Houghton Mifflin Harcourt, Amazon Publishing, Wiley, Chronicle Books, and Marvel, as well as, many independent authors.

By using the Amazon database, readers can search past book order history to see which of their books are available for the Kindle Matchbook version. Kindle promises to continually add more books from more publishers to the database. Russ Grandinetti, Vice President, Kindle Content stated, “MatchBook enrollment has grown from 10,000 to 70,000 titles in just a few weeks and we expect it will keep expanding rapidly in the months ahead.”

Kindle also boasts that the Kindle Matchbook titles will have all of the same features as regularly priced digital books including Whispersync, Popular Highlights, and X-Ray. Kindle users can also use Matchbook using a free app on smart devices such as the iPhone, iPad, Android tablets and phones, PC or Mac.

Although this revolutionary program will allow more people to access digital versions of their books, the question rises, what does this mean for print editions? Will this program encourage more people to buy the print version of their favorite title, with the incentive of it being coupled with an eBook? Or will this program just replace customers existing print libraries with digital versions and wipe out print editions all together? Please share your thoughts in the comments section.

Until next time,

Kelli Richards, President, CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries http://bit.ly/AllAccessPodcastSeries (Priceless)

An Inspiring Leader & Mentor: Alan Cohen

about-alan-cohen

As a coach and a mentor myself, I think it is very important to have your own coaches and mentors in life and in business. I’ve been privileged to have a mentor whom I don’t know if I could grow my business or career without. Alan Cohen has written about 24 bestselling self-help and personal development books, and he is my mentor in my coaching practice.

Working with this powerhouse has allowed me to stand on the shoulders of giants and accelerate the success of my own business in ways that are too numerable to mention. I work with Alan every day, and I learn new things from him every day. I have been trained and coached in his coaching methodology and he just brings so much vibrancy to my life and so much substance to my work. In fact, I am one of only a handful of coaches invited to be part of Alan’s Foundation for Holistic Life Coaching.

Alan is best known for being a contributing author to the New York Times #1 bestselling series Chicken Soup for the Soul. He has also authored the bestselling books The Dragon Doesn’t Live Here Anymore, and the classic Are You as Happy as Your Dog.

His newest book, Enough Already, gives readers the tools to gain a new perspective about what is present in life and see the many opportunities in somewhat mundane situations. This book gave me a refreshing look at all of the possibilities in my life, and I would recommend it to anyone who is still searching for ways to be present in their daily lives.

Alan has a wisdom and vision of personal and professional growth that I find truly inspiring. He brings lessons of encouragement and empowerment to each of the people he works with.

“Do not wait until all the conditions are perfect for you to begin. Beginning makes the conditions perfect.”

It’s ideas like this that have formed much of my own coaching practice and formed the trajectory of growth in both my personal and professional life.

My clients directly benefit from my having worked with Alan on a daily basis. I encourage everyone to seek out a powerful mentor to coach your own success and your own progress. I feel privileged to know and work with Alan Cohen and I want to bring that success to you as well.

Until next time,

Kelli Richards, President & CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries http://bit.ly/AllAccessPodcastSeries (Priceless)

 

Hooked on TV or Apple TV or Maybe Both?

I have been hooked on my Apple TV ever since I set it a few months ago.  The small sleek black box lounging comfortably next to my cable box has become a symbol of home and comfort. My Apple TV is my friend. It carries all of my music, movies, and TV shows around for me. I access iTunes, Netflix, Hulu, Youtube, HBO Go, ESPN, etc.

It seems that a lot of people have also thoroughly enjoyed the entertainment possibilities Apple TV provides. Since January 1, 2013, 6 million 3rd generation Apple TV units were sold. According to Nielson, 98 percent of homes own a TV. Most people have some kind of device hooked up to their television whether it be the Apple TV or some other DVR entertainment device.

step1-appletv-heroThe updated software, which integrated iTunes Radio and various other applications included several Disney channels, the Smithsonian Channel, the MLS, Vevo, and the Weather Channel. While I continue to find new and fun ways to use Apple TV, the honeymoon period of owning such a fantastic device has not subsided. Being able to access an entire iTunes library on a TV seems like an incredibly exhilarating experience. Apple even manufactured an incredibly sleek controller that screams Cupertino!

Not to undermine the obvious success that Apple TV has accumulated, Keith Loria, a writer for CMO.com, has written an extensive article documenting the short falls of “television complimenting devices,” and points to societal norms as a possible reason for a plateau effect on sales and uses. He writes, the TV is still very relevant, “because of the family and group dynamic of watching TV together in households.” (1) He goes on to quote Jay Miletsky, CEO of Sequel Media Group, stating, “The TV experience is a completely different experience that the experience of watching video content on a PC or mobile device. For one thing, TV is more communal- you watch with your friends or family, while PCs and mobile devices are more isolating… TV is a more of a ‘lean-back’ vs. ‘lean-on’ experience, where people watch TV with more of a relaxed attitude that they do strictly Web content.” (1)

While such societal tendencies to communally watch television –or entertainment in general –may for the time being put a ceiling on auxiliary entertainment devices. Erik Dochtermann, CEO of KD+E, a media research agency, believes that in “the long term, the spread of TV viewing to other mobile devices will be more rapid as the younger generation gets older, as their viewing habits are significantly different than the previous generation.”(1) Which may lead to way more impressive and integrated entertainment devices, but for now Apple is the King of such a genre of entertainment, and I would put my money on them continuing its superiority in the future.

1. Loria, Keith. “Insight/ Traditional Media.” New Life For Old Media. N.p., n.d. Web. 01 Oct. 2013.

Until next time,

Kelli Richards, President & CEO of the All Access Group, LLC

PS: Subscribe to my FREE All Access Group Newsletter http://bit.ly/AAGNewletter

PSS: Listen to an entire library of intimate discussions with industry visionaries http://bit.ly/AllAccessPodcastSeries (Priceless)

 

Bestseller Event

“5 Steps to Writing and Launching a Bestseller”

Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding.

AUTHORSHIP is the KEY to being a RECOGNIZED LEADER

Friday, November 15th, 9:00am-4:00pm
with Gourmet Lunch and High Powered Networking

Regale Winery

Regale Winery, Los Gatos, CA

Featuring: Kelli Richards, Bud Smith, Joanne Lehmkul, Mary Agnes Antonopoulos and some surprise guests: Bestselling Authors and Leaders.

Your Investment: $297.00 EARLY BIRD until 10/15/13 ($397 after 10/15)

sign-up

Come to this 1-day Workshop and Gourmet Lunch featuring the LEADERS in How to Write a Bestseller and Build REAL Online Branding.

In the last two years, I’ve written 2 Amazon bestsellers, and what I’ve learned is that moving a book from idea to fruition to LAUNCH to success is a huge undertaking.

If you haven’t written a book yet, this is a MUST do to be seen as a leader in your industry. Join me and 4 amazing speakers as we expertly cover theTOP 5 Steps in writing and launching a bestseller!

1. Book Development – What’s Your BEST / Next Book?
2. Write for Your Audience, not Yourself

3. Create Your Publishing and Marketing Plan TODAY
4. Build Your Author Platform 
5. Cracking the Code for Amazon Bestsellers

This event will focus on supporting attendees to leverage and create a powerful authorship PLAN and online presence and brand, recruiting valuable brand advocates to build a successful launch, AND blowing past roadblocks around writing, while providing networking opportunities to get to know – and support – other attendees.

This exclusive 1-day event will give you the opportunity to work personally with Kelli Richards and her valuable guest speakers – serious and respected mentors in their field – to accomplish powerful results and learn to use AUTHORSHIP to showcase your LEADERSHIP.  This event is perfect for Entrepreneurs, Creative Thinkers, Professionals, CEOs, and Small Business Owners.

Matt Swafford www.swaffordimaging.com San Mateo California 2010Our Host: Kelli Richards

Kelli Richards is a recognized thought-leader in digital music and entertainment with deep expertise in digital distribution and branded content, plus experience working with a plethora of luminaries and innovators. She drove music and entertainment initiatives at Apple for 10 years, and helped to birth a whole new consumer movement around disruptive technologies and emerging business models. As President of The All Access Group, she has worked closely with the author of “Instant Customer Revolution,” which explains wide range of start-ups, Fortune 100 companies, and established artists and industry leaders alike. She has served as a sought-after strategic consultant for the past 15 years.

Kelli Richards will help you:

  • Define your BEST / NEXT book and define what your audience wants to know;
  • Develop powerful connections that lead to speaking opportunities and a recognized role as a Thought Leader in your industry;
  • Identify the roadblocks preventing you from achieving your bestseller goals.

Floyd Earl ‘Bud’ Smith Bud Smith SmilingBestselling Author and Speaker, Bud Smith 

Million-selling author Bud E. Smith has written about creating Web pages, green computing, and healthy eating using chia seeds. Bud has also helped create technology products for blind people and launch protests for slowing climate change. He holds a BA from the University of San Francisco and an MSc from the London School of Economics and is currently based in Oakland.

  • Common threads and lessons learned from for over 20 years of writing.
  • How to become a bestselling author over, and over, and over again!
  • Using a pen name to help build your brand.
  • How to LEVERAGE your bestseller status to be a sought after author and speaker.

Mary Agnes Headshot Hair UpBestselling Editor, Mary Agnes Antonopoulos 

Mary Agnes Antonopoulos, Social Media & Branding Expert, “How to Crack the Amazon Code & Use Your Social Presence to Launch Your Bestseller.” Mary Agnes is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors: Jack Canfield, JJ Virgin, and Christine Comaford; and Amazon bestsellers: Libby Gill, Kelli Richards, and many others.

Mary Agnes will share:

  • 45-minutes: Going from confusion to an easy, how-to toolkit to create an effective social media campaign in only 4 hours a week to LAUNCH your Book;
  • How to Crack the Amazon Code to reach #1 in your category;
  • Realistically reach over 80,000 people through Linkedin, Twitter, Facebook, YouTube, iTunes and BlogTalkRadio to help you launch your book!

Joanne LehmkuhlProfessional Authors’ Assistant, Joanne Lehmkul:

Joanne Lehmkuhl is the Owner and Founder ofVirtual Ms. Moneypenny, LLC.  Her specialties include marketing support, client relations, group coaching programs, online research, business systems and resources, and publishing services. She holds a certification in Internet Marketing and is also a certified Professional Author’s Assistant. In addition to serving as Director of Finance for Women in Consulting (WIC), Joanne is also a member of the Mountain View Chamber of Commerce and Business Networking International (BNI), Premiere Chapter, where she serves on the Mentor Committee.

Joanne will share:

  • 10 tips for new authors that guarantee non-fiction success;
  • Book Development, Publishing and Marketing Planning;
  • Have Clear Positioning and the Beginnings of an Author Platform AND Create an Online Media Kit!

Your Investment: $297.00 EARLY BIRD until 9/20/13

sign-up

 

About Regale Winery:

Inspired by Italian landscapes and Old-World villas, Regale Winery provides an opportunity to share the relaxed and sophisticated lifestyle that surrounds the production of wine.

Time seems to stop upon walking into our colorful and intimate garden vignettes featuring beautiful fountains, a spiral herb garden, outdoor fireplaces, a bocce ball court, and a traditional wood-fired oven. Three varieties of olive trees line the property from which we hand-pick and press the olives to produce our Estate Olive Oil.

Welcoming and intimate, the second floor dining room features a vaulted travertine ceiling, Italian fresco paintings, Venetian plaster, and ornate fireplaces to create an old-world Tuscan atmosphere. The room opens onto a heated, open-air terrace with breathtaking views of the coastal range and our formal gardens.

Just ten miles from downtown Los Gatos with no sharp turns or intimidating roads, experience Old World wine country without flying overseas or leaving the foothills of Silicon Valley.

Matt Emerzian, Founder of Every Monday Matters

I recently chatted with Matt Emerzian, founder of Every Monday Matters on my BlogTalkRadio show. Matt has an amazing and powerful story.  A few years ago, Matt was enjoying a successful career in the Los Angeles music industry as the Senior VP for a music-marketing firm run by Robert Kardashian.  He was managing promotional projects for artists like U2, Coldplay, Usher, and the Black Eyed Peas. Matt got an amazing gift.  One day he got a wake-up call.

On a Monday in 2007, Matt suffered a severe panic attack and was forced to re-evaluate his lifestyle. I’ll let Matt tell the rest of that story and how it inspired him to partner with Kelly Bozza and co-author the book Every Monday Matters.  One thing I do want to share is that the book struck a chord with tens of thousands of readers, launched a company and sparked a movement that is currently empowering people worldwide to make the most of their every day moments – and their lives.

Visit my website to hear the entire interview http://allaccessgroup.comunder the Resources Tab/ Blog Talk Radio.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

Fireside Chat with Dave Ulmer, author of “The Innovator’s Extinction”

daveulmerDave Ulmer, author and recent Managing Director of New Growth Businesses and Head of Global Cloud Business for SingTel, has had a successful career of creating and launching multiple new businesses and products. He has been a colleague of mine for almost 15 years and I was happy to welcome him on my BlogTalkRadio show last week.

Dave previously led digital media transformations at LG Electronics where he was Global Vice President of Content & Services and was also the Senior Director of Mobile Media and Entertainment at Motorola Mobility. He was the original founder of Roxio, the company that revolutionized the music and CD recording industries. Dave is now a sought after management consultant, entrepreneur, radio personality, and speaker.

To hear our conversation and more about Dave’s business explorations and personal motivators, visit my website, http://allaccessgroup.com under the Resources Tab/ Blog Talk Radio.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC

 

Q&A with Debbie Gisonni, CEO of Sillheart Institute

debbie-gisonniOn this week’s Blog Talk Radio Show I spoke with Debbie Gisonni, a best selling author, holistic lifestyle advisor, and corporate leader who inspires people to make simple changes that radically improve their self-awareness, well-being and success. A charismatic speaker and media guest, she is the CEO of Stillheart Institute, and was one of the first and youngest women publishers in high tech, as Publisher of Network Computing and Publishing Director who launched InternetWeek.

Debbie was one of the first woman publishers in the high tech industry, but when four of her family members died in just four years, her personal life was shattered. She began a mission to help others overcome life-altering events and now advises people from workers to executives on how to adopt a healthier lifestyle. Health an fitness have been an integral part of Debbie’s life since childhood when she would watch Jack LaLanne with her mother and she’s known for doing an entire body workout while sitting in an airplane seat. She’s an Italian foodie, who at age 45 appeared in the Ponds commercial for being 40 and fabulous. Debbie has written the non-fiction books, The Goddess of Happiness: A Down-to-Earth Guide for Heavenly Balance and Bliss and Vita’s Will: Real Life Lessons About Life, Death & Moving On.  Her most recent book, Note to Self: Love is her first novel and is now available on Amazon.com. Debbie blogs on Huffington Post and has been a guest on numerous radio and TV shows.

You can hear our complete interview on my website at http://AllAccessGroup.com under the Resources Tab / BlogTalkRadio.

Until next time,

Kelli Richards, CEO of The All Access Group, LLC