Articles by Kelli Richards

The Fine Art of Celebrity Wrangling

Atherton Living, March 2019
Los Altos Hills Living, April 2019

From Seinfeld to Huey Lewis and More: How to Engage the Right Celebrity for Your Event

Forest Bathing

Atherton Living
February 2019

Enjoy the Many Benefits of Walking in Nature

What 3 Creative Masters Can Teach You About Success

October 25, 2017,
Success Magazine

Do you allow yourself the “think space” you need at work? While CEOs believe creativity is the most important skill for leaders, research shows that 80 percent of U.S. and U.K. workers feel more pressure to be productive than creative.

2016 is Not the Year the Masses Pick Up Virtual Reality

May 14, 2016,

Mark Zuckerberg (along with many others) believes that virtual reality will change the way we live, work, and communicate in many ways. Zuck may be right about the long term, but the truth is, VR isn’t quite ready for mass-market adoption.

How Apple Can Improve Its Watch And Boost Sales

February 8, 2016,

Apple isn’t releasing exact sales numbers, but some expert digging has led many to believe that sales of the Apple Watch haven’t reached expectations since its launch in spring 2015.

The 4 Tech Trends That Will Explode in 2016

Inc.-logo-e1446589523237January 25, 2016,

These cutting-edge, scalable trends are attracting not only lots of investment, but also great talent — which are two of the key drivers behind any successful startup.

My Favorite Book of 2015 for Entrepreneurs

Inc.-logo-e1446589523237December 14, 2015,

These cutting-edge, scalable trends are attracting not only lots of investment, but also great talent — which are two of the key drivers behind any successful startup.

Spotify Could Go Away Overnight And No One Would Care

1November 9, 2015,

Although Spotify was able to get its foot in the door early, the presence of companies like Apple Music, Amazon Prime, and others means that the historically un-profitable streaming service either needs to find away to differentiate itself from the competition or risk crashing and burning.

4 Characteristics of Trailblazing Entrepreneurs

Inc.-logo-e1446589523237September 4, 2015,

Trailblazers don’t just see a need in the market — they create new markets, and they forge their own paths to get where their outsized visions tell them they need to go.

The 4 Most Important Reasons You Need to Become a Mentor

Inc.-logoNovember 20, 2014,


When you decide to mentor someone, you really have no way of knowing how far she’ll go. Whether you shape the next great entrepreneur of our time or help someone achieve her dreams, you’ll make a difference — and that’s all that matters.

How to Create Your Own Industry to Fit Your Strengths

Inc.-logoNovember 7, 2014,


Your new industry has to reflect you because whether you’re a “collaborator genie” or a “green-energy explorer,” you’ve got all the makings of becoming your own unique brand of superhero.

4 Ways to Make the Most of Your Mentor-Mentee Relationship

Inc.-logoOctober 31, 2014,


If you’re skeptical about why a mentor would want to partner with a mentee, it may be because you don’t have a plan in place to make it worth her while. Figure out what you have to offer your mentor, and do everything you can to provide that value.

9 Ways to Make a Lasting Impression at Your First Conference

linked-In-150x150October 27, 2014,

LinkedIn Articles

Success in business is all about connections and relationships. And with more and more people working virtually and face-to-face meetings becoming fewer and farther between, the stakes have never been higher for making a good first impression.

9 Ways to Make a Lasting Impression at Your First Conference

Inc.-logoOctober 3, 2014,


Conferences and industry events are a great place to initiate, establish, and nurture valuable business connections, but if you do the work before and after, you’re much more likely to maximize your time when you’re face-to-face.

How to Harness Power Like a Celebrity

Inc.-logoSeptember 11, 2014,


Three strategies of the stars that business professionals can use to make a difference in the world and do things that truly matter to them.

Star-Struck: Tapping into the Power of a Celebrity Speaker

linked-In-150x150September 8, 2014,

LinkedIn Articles

Creating a well-designed event is a balancing act. Tapping industry leaders and controversial renegades, orchestrating brilliant panels, and throwing awesome after-parties all help draw people in, but a well-informed celebrity speaker can elevate your event to “can’t-miss” status with real punch and energy.

5 Conversation Tools For Nurturing Your Relationship With A Mentor

Forbes-150x88July 29, 2014,


We’ve all longed for a classic mentor-mentee relationship at some point in our careers. We want someone who is savvy and seasoned. We want her to provide the perfect insights and career advice that will help us reach our goals. We want someone who will guide us to our destination.